Sunday, August 2, 2009

Sony α A230 DSLR Camera and Lens

A230 DSLR Camera and Lens
Model number: DSLR-A230L

Model Features:
10.2 megapixel,
SteadyShot INSIDE™ image stabilization,
on-screen Help Guide,
Graphic Display,
2.7" Clear Photo LCD Plus™ display,
high sensitivity ISO 3200,
18-55mm standard zoom lens

Price:

$549.99

As low as 16.50/month**

Features:

SteadyShot INSIDE™ in-camera image stabilization

SteadyShot INSIDE™ DSLR-A200: more features, less blur. For family photographers who want greater quality and creativity, the Sony® α; (alpha) DSLR-A200 combines high-resolution 10.2 MP, simple operation, high sensitivity (ISO 3200), advanced noise reduction and convenient Creative Style settings. SteadyShot INSIDE™ in-camera image stabilization works with every lens, including Sony zoom, advanced Sony G-Series, pro-quality Carl Zeiss® lens designs and Minolta ±-mount lenses. Stamina® power provides up to 750 shots2 on a fully charged InfoLITHIUM® battery. Eye-Start Autofocus and pop-up flash help you shoot faster -- and a bright 2.7”1 LCD screen displays index and high-resolution thumbnail images. in-camera image stabilization is built directly into the camera body, so every a-mount lens benefits from the ability to minimize blur due to camera shake.

Integrated on-screen Help Guide and Graphic Display

An integrated on-screen Help Guide and Graphic Display help take the complexity out of DSLR photography. The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

High sensitivity (ISO 3200) for superior noise reduction

A broad sensitivity range from ISO 100 to ISO 3200 enables you to capture beautiful color images even in very dim light -- High ISO Noise Reduction technology reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion.

Up to 2.5 fps continuous shooting

Continuous Shooting lets you shoot at up to 2.5 fps (frames per second) while viewing your subject through the optical viewfinder so you never lose track of the action.

Built-in Pop-Up Flash

The Auto Pop-Up Flash automatically pops up and fires as needed when the camera is set to certain scene selection modes, helping first-time DSLR photographers shoot more effectively. In addition, the α230 features an integrated hot shoe, which lets you expand your lighting options with a range of accessory flashes (sold separately).

BIONZ™ image processor

The advanced BIONZ™ image processor uses hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, reduced noise, and improved white balance and exposure control, for clear, sharp photos even at high sensitivity settings.

Function Guide Display

Function Guide Display provides intuitive and easy to use on-screen menus that can be activated and operated with one hand using the Fn (Function) button and controller button to adjust Flash mode, Autofocus mode, White Balance, Metering mode, AF area and D-Range Optimizer.

Smallest, lightest α series body

The α230 features the smallest and lightest body of any Sony® α (alpha) series camera for improved portability, as well as an intuitive button layout that allows for easy single-handed operation.

2.7” (diag.) Clear Photo LCD Plus™ display

Review your images and monitor camera settings on the large 2.7” (diag.) Clear Photo LCD Plus™ display, which provides sharp, clear viewing, even in outdoor environments.

9-Point AF Sensor

9-Point Center Cross AF Sensor uses with improved focus control to help bring images into sharp definition more quickly, and predictive focus control automatically calculates the position of fast-moving subjects.

Dynamic Range Optimizer

Dynamic Range Optimizer provides two levels - Standard/Plus to improve results with backlit subjects and recover details hidden in shadows or lost in glare. Normal DRO improves detail using standard gamma curves for fast shot-to-shot response time, while Advanced DRO adjusts dynamic range area-by-area for greater accuracy.

10.2 megapixel resolution for ultra-fine detail

A 10.2 megapixel APS-size CCD image sensor captures your images in stunning detail, giving you the freedom to make large prints and tight crops without sacrificing quality.

HDMI™ terminal with BRAVIA® Sync™ compatibility

An HDMI™ terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in stunning high definition quality (HDMI cable required, sold separately). In addition, BRAVIA® Sync™ works with compatible Sony® BRAVIA HDTVs to let you control camera playback using the television’s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately)1.

Eye-Start Autofocus

Eye-Start Autofocus System begins precision autofocus adjustments the moment you raise the camera to your eye, so the camera is ready to catch the perfect moment.

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